Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

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Start with Why” by Simon Sinek explores how great leaders and organizations inspire loyalty and success by focusing on the “why” behind their actions. Sinek argues that those who lead with purpose, like Martin Luther King Jr. and Steve Jobs, create lasting impact by clearly communicating their core belief, which in turn motivates others to follow. The book introduces the concept of The Golden Circle, a framework for building organizations and movements that resonate deeply with people.