Good to Great: Why Some Companies Make the Leap…And Others Don’t

by Jim Collins

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In Good to Great, Jim Collins and his research team explore how companies can transform from good to great, even if they don’t start with exceptional DNA. Through the study of 28 companies, they identify key factors for success, including Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, and the use of Technology Accelerators. The book also highlights the importance of consistency and warns against frequent restructuring, which hinders long-term success.